Quartier G

A university branding project for the Quartier G in Ingolstadt, Bavaria. Six institutions, including Technische Hochschule Ingolstadt, the Museum for Concrete Art and Design, brigk Startup Center, Maritim Hotel, Audi Academy, and Ingolstadt Economic and Science Promotion, collaborate to transform an old foundry into an innovative campus. This unified brand symbolizes a creative powerhouse, championing interdisciplinarity, communication, and community participation.
year:
2023
role:
Research
brand design
UX/UI Design
web design
tools:
Miro
illustrator
xd
webflow
Logo
The merger of the letters Q and G in one line showcases the unity and collaboration amongst the institutions. It is sophisticated and modern while still maintaining simplicity. The color green evokes a sense of prosperity, freshness, and progress, signifying the continuous pursuit of knowledge, growth, and sustainable future.
Iconset
The merger of the letters Q and G in one line showcases the unity and collaboration amongst the institutions. It is sophisticated and modern while still maintaining simplicity. The color green evokes a sense of prosperity, freshness, and progress, signifying the continuous pursuit of knowledge, growth, and sustainable future.
wayfinding system
Users can utilize a digital screen that exhibits an interactive campus map. By merely tapping on a specific place of interest, they can not only receive clear directions but also learn more about that place. Additionally, a handy flyer is available that includes a layout plan along with further details about all institutions. This wayfinding system efficiently combines digital and traditional methods to assist in navigation, ultimately enhancing the user's experience on the campus.
information visualisation
The poster gives critical information about the institutes on campus, turning complex data into an easily understandable format. This smart design visually and conceptually links each institute to the broader campus identity, underlining their collaborative nature.
website
The Quartier G website is a user-friendly platform providing concise details about its institutes and events. It arouses curiosity while also ensuring visitors stay updated, serving as a valuable resource for the Campus.